Hello Rapid City drivers! At Vern Eide Ford, we’re your Ford dealer near Rapid City across the state in Mitchell, SD. Whether you want to shop in person or explore our site online first, we make it easy for West River customers to find their next Ford without the hassle.
With roots in South Dakota and a reputation for honest deals and friendly service, Vern Eide Ford is part of the trusted Vern Eide family of dealerships. We’ll help you get into a Ford you’ll love—backed by smart financing options and special offers that make the price feel just right.
We work with car shoppers from all over western South Dakota, including Rapid City, Box Elder and the surrounding areas. Found a Ford you like in our inventory? Ask us about our delivery service and we’ll bring it right to your door.
Want to take a test drive and talk to our team in person? Get on I-90 East and visit our dealership in Mitchell—we’ll have the keys ready and your seat adjusted for comfort.
Looking for the latest Ford SUVs and trucks? From the Ford Explorer and Bronco Sport to the F-150 and Expedition, we have it all. Our online inventory is always up to date, so you can browse from home or give us a call if you’re looking for a specific feature or model. Many of our new vehicles come equipped with the latest tech, including advanced safety options.
As one of the top Ford dealers Rapid City shoppers turn to, we aim to keep the most popular models in stock and ready for delivery.

Need a reliable used car or SUV? Vern Eide Ford has a great selection of pre-owned Ford vehicles, including Certified Pre-Owned options that have been inspected for accuracy and reliability. Whether you need a used truck for work or an SUV for weekend adventures, we have options for every lifestyle and budget.
If you’re ready to pick your next vehicle, our staff is here to answer questions, walk you through financing, and help you schedule an appointment that works for your calendar.